Corporate videos fall all over the map: some good, some bad, some so bad that nobody understands what the committee was thinking. Out of thousands that we’ve screened, this video wins the award for Worst Ever.

Blaze Network Products developed a patented new technology for optical network transceivers. Their technology and patents were sound, and they had raised sufficient funding to build their first product. The problem? What product to build first.

Recently a tech startup targeted 200 hand-picked sales prospects for an aggressive email and telephone campaign. To make contact, the team constructed a sequence of cold emails to each prospect. After sending out the first email, they watched on the campaign dashboard as prospects read the message, often opening it more than once to study the information and follow the links. Most opened it once, a few opened it again. Then one opened it 120 times…

PUP Scan arrived on the crowdfunding scene with an attractive device and a great story: “We are proud to introduce PUP Scan, the world’s fastest pocket scanner. PUP Scan allows you to scan, store and share all your documents in one click. It automatically takes cares of every step, from your sheet of paper to its destination on the internet.”

CEOs have their own way of thinking. BigCo was interested in Bravo’s technology for use in their soft drink dispensers. Bravo learned that the CEO had a unique way of looking at things.

Back in 1987 Woz left Apple and started a company called Cloud 9. This was his product, the world’s first universal remote controller. It was programmable, and it could record codes from other remotes, neither of which were available in competitive products for several years. Why did this great product fail?