Video Hall of Shame

When They Look Back at This…

…they’ll probably chalk it up to youthful enthusiasm, because this video is VERY enthusiastic. From this corporate video we learn such valuable lessons as:

  • “The customer is king.”
  • “The customer is always right.”
  • “There is only one boss: the customer.”
  • “Treat every customer as if they sign your paycheck, because they do.”
  • “We will change business forever.”

The problem with publishing this kind of video is that customers click the play button expecting some value for their time. This video delivers absolutely nothing. Imagine what Domo could have accomplished with their budget if their goal had been to hit customer Hot Buttons instead of aphorisms?

Here’s our offer: If you can sit through the entire 5 minutes of this video, call us and we’ll treat you to your favorite beverage. And we promise not to say, “The Customer is King.”

So Close! And Yet So Far!

Imagine being part of the committee that wrote this opening line: “Today’s enterprises face increasingly complex challenges, such as global competition, complex supply chains, social-media-empowered customers, disruptive business models, and strict compliance requirements.” Did anyone notice that this sentence applies equally to every product from pencils to mainframes? As a guess, they wouldn’t sit through another company’s video that started that way. Why did they do it?

This video can be rescued if they reduce all of the gobbledy-gook before 1:47 to a single-sentence problem statement, then jump right into the demo (which is pretty cool!)

How the Pros Do It

Now that’s a content-free video done right!

Check out our course, Demos & Videos that Don’t Suck to learn how to do demos and presentations that customers care about and remember.