Generic Script Meets Stock Video

A large committee at Protogenos worked for months to create a corporate video. They made some compromises and tradeoffs as committees often do. Imagine their excitement when the video premiered around the world:

What Went Wrong?

The committee made a few mistakes along the way.

  • They wrote a script that could have described virtually any technology product
  • They used stock video images that said little about their value proposition

Let’s break it down scene by scene:

Stock video footageGeneric script
“When great ideas have clear actions, success is inevitable. In the fast world of technology and software, many great ideas never see the light.”
"In the fast world of technology and software, many great ideas never see the light."
"Whether it’s because of a lack of understanding, or the fear of entering uncharted terrain, many entrepreneurs give up on their lucrative ideas that can actually help them achieve their business objectives."
"At Protogenos, we provide clarity and insight to your software related projects"

There is a Better Way!

Next time you create a video, describe your customers’ Pain in the first sentence. Follow up with a sentence describing the broader pain, and a sentence about the ideal solution. By 0:15 or 0:20, you’ll be ready to blow them away with your solution.

To learn more, check out the course Stage 4: Tell Your Story. And post your best and worst videos on the forum!